Green Garden — A passion for illustration mixes with the promise that plant-based dressings are as much a reflection of the good earth as a reflection of your health. After all, you are what you eat.
Project
Creative Strategy
Brand Design
Packaging Design
Situation
Litehouse was launching a plant-based line of dressings as a part of it’s portfolio of brands. My team was asked to refresh an existing herds brand to flex beyond its current offering.
Action
I led a team that focused on the consumer. Those that leaned into a more plant-based diet did so for a couple reasons. Body health and planet health.
This mindset drove the creative vision for Green Garden. Double better. That what you consume has a direct correlation to the where we source our foods.
Result
My team delivered a brand expression that intentionally set Green Garden apart from the Litehouse portfolio and in doing so made it clear to shoppers that they were making a conscious choice.
