Project

Conceptual Brand Design
Conceptual Activation

Situation

Globality was bringing to market an AI solution that supported the procurement process. The beauty of this offering is the ability to focus on what really matters. Career growth, performance and business success. I was hired as a lead designer to bring this brand to life.

Action

My team looked at balancing rich data and insights with human achievement. By telling these stories the brand highlighted the fact that the people are just as important as the AI. In fact they work hand in hand towards better outcomes.

Result

A brand system that brought to life the AI and harnessed the power of real human experiences.