Project

Creative Strategy
Brand Design
Campaign Assets

Situation

UW came to Hornall Anderson to solve a problem. A powerhouse in the PNW that was not reaching a broader audience. How does a world-class university reach new students? The answer was in the truths. Truths that bring like-minded together. Truths that set them apart. Truths that create a rally.

Action

We called them tenets and they were the backbone for the refreshed brand and campaign. “Dare to Do” and “We > Me” were our flags in the ground. Meant to draw people into the vast world of stories UW had to share.

We brought them to life through those stories across TV, OOO, radio and digital. Ultimately landing on a set of guidelines that would move the new brand forward for years to come.

Result

Be Boundless has stood the test of time and the refresh led to an extended client relationship and a multitude of colleges within the UW world.