Project

Creative Strategy
Brand Design
Presentation Design
Brand Guidelines
Brand Assets

Situation

Phinney Bischoff is a legacy design firm in Seattle. With new ownership and leadership it was in a unique situation to act. Both as an expert and innovator.

I was invited to partner with PB, build on the history and create a brand for the next turn in the road.

Action

This required a balance of both experience and newness, trust and belief. To blend legacy with promise—to leverage the firms past experience to create future impact—and, in doing so, to guide through a rare combination of knowledge, experience, reinvention and courage. 

Navigating became the pivot for expression. Bringing a sense of wonder around every corner and tools to guide those experiences.

Result

A new brand to mark the way forward. Design systems, styleguides, assets, templates, symbols and aura. All the things that keep a branding evolving.